About Us

South End artist Robert Rovenolt in the Studio

New Art Love is an innovative social enterprise that fosters meaningful connections between artists and art lovers. Unlike other online art galleries and stores, New Art Love appreciates the importance of in-person experience and makes it easier for art lovers to visit art studios and venues while simultaneously offering purchasing convenience.

The first non-profit platform of its kind, New Art Love provides mobile art apps that present art lovers with new opportunities for both discovering and experiencing original art they love and an online marketplace that not only makes it possible to reconnect with the artists they’ve discovered but has the potential to become a comprehensive directory of contemporary artists whose work you can see in person. Our goal is to empower art lovers to connect in new and meaningful ways with an expansive cloud-based community of contemporary artists whose work is accessible both online as well as in the studio, gallery or museum. 

Our Story
New Art Love was co-founded in the summer of 2012 by artists Liora Beer and Kelly Sherman. The original concept was born out of the nonprofit ARTMORPHEUS, the current parent of the social enterprise. The initial plan was to create an online platform that would unify contemporary art venues, artists and art lovers for community and commerce and it was selected by MassChallenge to participate in the world’s largest start-up accelerator.  

As award winning artists themselves, Beer and Sherman knew that accessing the art market presented a significant challenge even amongst highly acclaimed artists, and after conducting consumer research with a variety of enthusiasts, they realized that many art lovers simultaneously struggle to connect with original art they love and can afford. In order to solve this problem, they decided to leverage mobile technology to enhance visitor experiences at the 2012 South End Open Studios and to connect this app to an online platform that would enable people to purchase art conveniently from the studios, the venues or from home. The app featured 175 artists with hundreds of images, and over the weekend of the Open Studios event, the app attracted more than 8,000 views and led to discovery of artists and sales that would not otherwise have happened.

New Art Love subsequently created an app for Cambridge Open Studios, which listed close to 200 artists, and we are currently creating the app for Allston Arts District Open Studios, which will take place on on November 9th and 10th.

We are thankful for the support we have received from Boston’s arts and entrepreneurial communities, and we look forward to connecting with more of you as our enterprise continues to expand.

 

 

Our Team

Liora Beer

Co-Founder/Director lbeer@newartlove.com

Liora is a social entrepreneur, cross-disciplinary strategist, connector, artist, community-builder, entrepreneurial developer and catalyst. She’s worked in creative industries, economic development, arts, nonprofits, government and academia for over 20 years. She is a National Arts Strategies’ Future Leadership Program fellow and a Fulbright artist with an international exhibition record. Her work is focused on retaining creative people in the New England region by fostering conditions that will help them thrive and vitalizing communities, organizations and business districts by strategic engagement with artists.

Her specialties include: Arts and Culture, Economic Development, Creative Problem Solving, Entrepreneurship, Partnerships, Project Development and Management, Curriculum and Resource Development, Collaboration, Connecting People, Other Languages and Cultural Perspectives.
 

Casey Curry   Project Coordinator curry.cas@gmail.com

 Casey recently graduated with honors from Northeastern University with a degree in English and minors in Art History and Philosophy. She was awarded the Huntington 100 distinguished scholars award, the Condit Award for top GPA, and the Hanson Scholarly writing prize. She has previously interned at the Smithsonian American Art Museum, the Museum of Fine Arts, Boston, and the Boston Center for the Arts and has curated exhibitions of new media artwork for Blanc Gallery in Cambridge.

Drew J. Zeiba   Technical Coordinator  drew.zeiba@tufts.edu

Drew is a sophomore at Tufts University. He is associate editor of Zein Magazine, a publication that showcases emerging and established talent in fashion, art, music, and more. He is the founder of Neon Clothing Company, a web-based operation that specializes in the printing of graphic tees. At Neon, Drew does all of the web development clothing and graphic design, financing, marketing and networking. Formerly, Drew interned at the UNH interoperability lab, a high tech testing lab for the networking industry. There, he worked with fiber optics, IPv6, layer 2 bridging and devices from companies like Cisco, HP and Enterasys. He visited various tech companies, had the opportunity to try Perl automation, set up a Linux-server based classroom hard disk ghosting system, learned to use layer 2 protocols in infrastructure stability, and gained experience in the physical maintenance of high end computer equipment and data entry.

 

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